Media and Creative, A flash thinking today

Before: 

Media was saying whatever you put here, I will ensure your good result, Media is facilitating any idea; Creative Agency was saying wherever you put, my idea truely create impact.

Now:

Consumer is defining the brand, but how to measure the success becomes the key thing. The interesting is consumer insight

Tomorrow:

? 

Digital Family Trees 2009

Digital Family Trees 2009

Holding company worldwide revenue rank	7
Worldwide revenue ('08)	$2.36B
Digital revenue ('08)	$330M

Havas said its digital business accounted for 14% of 2008 worldwide revenue, up from 11% in 2007 and 9% in 2006.

http://havas.com

Havas Worldwide

Euro RSCG (includes Euro RSCG 4D) Euro RSCG Life

Havas Media

Havas Digital Archibald Ingall Stretton iGlue

Lattitud Media Contacts

Mobext N2

One-to-One Uncommon

WPP: Digital share of '08 revenue: 15% (Ad Age estimate)

Omnicom Group: Digital share of '08 revenue: 16% (Ad Age estimate)

Interpublic Group of Cos.: Digital share of '08 revenue: 14% (Ad Age estimate)

Publicis Groupe: Digital share of '08 revenue: 19%

Dentsu: Digital share of '08 revenue: 6.4% (Ad Age estimate)

Aegis Group: Digital share of '08 revenue: 26%

What CMOs Are Saying IV

Marketing dollars get tight, but don’t disappear.

The pressure is on, however, for marketers to contribute to the bottom line. Management is demanding that marketers grow market share and improve operational efficiencies. Read: more accountability.

That is probably why Website development and digital marketing topped the list of agency changes for 2009.

One-half of the global marketers surveyed claimed they were either holding firm on budgets or anticipating increases. Nearly one-third planned small budget increases, and 8% expected increases of more than 10%.

nearly one-half said they would decrease spending, with 19% expecting cuts of more than 15%. 34% of the marketers said they were sharpening focus and reducing spending.

As noted above, however, not everyone shares the relatively rosy outlook of the marketers surveyed by the CMO Council.

55% shoppers research their purchases before buying

by Anita Davis    2-Apr-09, 11:01

ASIA-PACIFIC - Fifty-five per cent of shoppers research their purchases before buying, a recent survey by Synovate and Microsoft Advertising finds, and much of this browsing is done for FMCG.

According to the report, 84 per cent of MSN users and household decision-makers research food and beverage and personal care goods online. Among these consumers, 96 per cent said they decide the purchase of at least one type of FMCG product and brand advertisements sway their opinion 44 per cent of the time.

The survey additionally finds that regional consumers spend more than 15 hours a week on the internet either at home or in the office. This demographic only spends six hours a week watching TV.

Sixty-four per cent of internet users are drawn to news content while 61 per cent search for music, the report adds. Netizens’ brand activities include searching for online games, 37 per cent; health tips, 35 per cent; and coupons 32 per cent.

The survey was conducted following a poll of 8,000 MSN/Windows Live users from China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand.

buying

http://www.brandrepublic.asia/Media/searcharticle/Shoppers-research-FMCG-online-before-buying/2008/35024

2008 China Online Ad Spending

More Internet users than any other country, still low spending.

According to MAGNA, ZenithOptimedia and Bernstein Research, Internet ad spending in China will reach $1.7 billion in 2009.

In 2012, ad revenues are expected to generate $3.5 billion, a 24% compound annual growth rate from 2007.

China’s online ad market pales in comparison to more developed countries, however. In the US, eMarketer estimates that $25.7 billion will be spent online in 2009, and $37 billion in 2012. 

Digital ad spending in China is almost evenly split between search and traditional display and rich media ads, with other channels such as video, classifieds and e-mail making up a steady 6%. By 2012, however, search will overtake display and rich media.

The Bernstein projections closely resemble eMarketer’s in the short term. (eMarketer predicted that online spending reached $1.4 billion in 2008 and will hit $1.95 billion in 2009.) But the similarities end after that, as the firm expects online ads in China to generate nearly $5 billion in revenues in 2012.